Cadbury Choclairs Gold Launches A New Variant #CoffeeKaMeethaBomb

Cadbury Choclairs Gold Coffee launched by Cadbury Choclairs Gold with new variants. The brand’s first-ever foray into flavors bringing together the signature Cadbury taste as this is its latest innovation and the essence of real medium Arabica Coffee powder to offer its consumers #CoffeeKaMeethaBomb. Cadbury Choclairs Gold Coffee will help in further strengthening the brand’s at home sweet consumption portfolio which will be driven at the back of large pack sales in emerging channels.

Cadbury Choclairs Gold Coffee is now available at all Modern Trade, Traditional Trade, and E-Commerce platforms and its price is Rs. 116 for a pack of 60 units and Rs. 200 for a pack of 115 units.

It was first launched in 1971, ever since then Cadbury Choclairs or Cadbury Eclairs as it was then known as – has led the category in defining the gold standard for consumers by offering the perfect Cadbury taste in the Éclair candy format. The premium variant of Eclairs, Cadbury Choclairs Gold was launched in 2015 at Rs 2 per unit out of the same strategic imperative. Since then it has been strengthening the company’s relevance on key occasions like birthdays and by focussing on emerging channels. The company aims to further strengthen its foothold in the market by providing consumers with yet another delicious treat to snack on with the launch of the newest innovation Cadbury Choclairs Gold Coffee.

Commenting on this exciting new launch, Inderpreet Singh, Associate Director – Marketing (Gum, Candy, and Beverages), Mondelez India, said, “The journey of Cadbury Choclairs Gold has been the anchor on the bedrock of a strong brand foundation of being the go-to small treat for consumers steeped in the heritage of taste and love that is Cadbury. Cadbury Choclairs Gold Coffee is our first foray into flavors to help our consumers indulge with yet another sweet treat in the comfort of their homes. With the irresistible combination of coffee and chocolate at its heart, we are confident that this innovation will further consolidate our position in the in-home snacking segment while making the consumer’s experience with the brand much more enjoyable.”