Chimp&z Inc Wins Digital Mandate For Tata Sky Binge

Chimp&Z Inc, one of India’s leading digital agencies, has been assigned the creative and digital mandate for Tata Sky Binge, an aggregator app platform for Tata Sky. The account has been bagged by the digital agency after a multiple agency pitch. To come out with the best results Chimp&z has planned to create a separate entity for Tata Sky Binge on digital platforms, separate from its root brand Tata Sky. The agency moving forward with its strategy has made a blueprint to launch Tata Sky Binge live on Facebook, Instagram, and Twitter by using social media as a platform to create vibrant brand awareness and brand image and take up a different line of communication. 

The agency will also be responsible to handle the brand’s content marketing, ORM, influencer outreach programs as well as media planning and buying to make sure of its digital and social media presence 

Anurag Kumar, chief communications officer, Tata Sky, said, “Chimp&z has been handling the social media portfolio of Tata Sky for four years now and their ideas and overall clarity about brand positioning has been impressive. Their lateral approach towards brand building for Tata Sky Binge and the concept presented thus convinced us of the partnership. With this shared vision and enthusiasm, we aim to up the game and heighten engagement for Tata Sky Binge.”

Lavinn Rajpal and Angad Singh Manchanda, founders, Chimp&z, said, “A new category of service making its way is the aggregators of multiple OTT players with the aim of being the sole intermediary platform. Establishing it (Tata Sky Binge) as a separate entity from its parent brand on social media platforms was a well-researched strategic move. The content created for Binge will be more young, cool, smart, and witty.”