Coca-Cola Launches Immunity Boosting Drinks
Coca-Cola, one of the leading global beverage brands has now launched immunity boosting drinks to help people and the farmers during this pandemic.
Minute Maid, a product of Coca-Cola has now introduced two new beverages, Minute Maid Vita Punch and Minute Maid Nutriforce. They aim to develop immunity and provide nutrition to the consumers. This will help the company in their “Fruit Circular Economy” to help farmers and their practice to increase their yield and income during this pandemic.
They have also planned to invest $1.7 Billion to help the agricultural platform. “Coca-Cola remains grounded in its purpose to craft meaningful brands and offer its consumers a choice of drinks that refresh in body and spirit. Our long-term strategy entails offering more and more fruit-based beverages in line with consumer preferences. The expansion of our portfolio of nutritious juices under Minute Maid is in line with our aim to nourish every Indian and become India’s first choice in fruit nutrition,” said T.Krishnakumar, President of Coca-Cola India.
“With the changing times, consumers are now opting for beverage options with health benefits – as their approach towards health and wellness is also transforming drastically. The new beverages were developed keeping in mind consumers’ requirements as they also adapt to the ‘new normal’. Made with fruits grown by Indian farmers, the latest additions to our delightful nutrition portfolio under Minute Maid Masterbrand are focused on solving real problems of our consumers in these times,” said Vijay Parasuraman, Vice President of Coca-Cola India.
