Facebook to Introduce New Features For Online Events

Facebook is planning to introduce a new feature in its platform called the ‘Paid Online Events’ which will help Page owners on Facebook to host online events as well as collect payments for the same. The feature of Paid Online Events is currently available on Facebook pages in around 20 countries including India. In case the user has not used any of the monetized products before then, the page will go for a review first and if the page is not available the user will get a notification for the same and a set of instructions on how one can reapply for the same.

For transactions in Android and Web in countries where Facebook Pay is available the platform will not collect any fees from small businesses and creators for the next year.  Small businesses will get an advantage to keep 100% of the revenue generated from paid online events. On the other hand, SMB’s will get 70% of the revenue generated from the App Store after 30% of it is reduced in the form of App Store Tax this has been done because Facebook Pay is not available on iOS. These days saw a rise in the number of educators, media publishers, creators, and brands who have been using the online platforms to conduct webinars, virtual concerts, training sessions, events, and much more, keeping the norms of social distancing intact.

In earlier times, paid events were held on video conferencing platforms which used to generate a unique link to the participants and payments went to third party services.

Facebook has channelized its efforts to bring this together into one place. As now most of the paid events are promoted on Facebook,  it has become very easy for the participants to get a chance to participate in the events as everything is available on the same platform and in one place.

The social networking platform has also improvised its Chat Plugin feature which enables businesses to chat with their customers on the website without logging themselves into Facebook, with the up-gradation process in place non-Facebook consumers can also get a solution for their issue.