Flipkart Aims To Carve A Niche In Non-fiction Genre

Flipkart, in its in-built video platform, is focussing to cut down a niche segment in the non-fiction category by displaying differentiated and interactive content that is mobile friendly. Flipkart with its knowledge and understanding of consumer’s choices and preferences has brought customer interactive and short original content, which can be combined with tangible benefits or prizes. Flipkart has come up with two quiz shows, ‘Super Fan’ and ‘Fake or Not?’.

Both the shows introduced by Flipkart are designed to serve different purposes. If on one hand, ‘Super Fan’ is a celebrity aimed quiz show, ‘Fake or Not?’ on the other hand spreads the need to stop misinformation and help people to identify real from fake in light and fun-filled manner.

The shows are hosted by a well know film critic Anupama Chopra.  Coming to ‘Super Fan’ the show format is such that it will bring out the other side of well known Bollywood sensations and people would be able to peep into the less known lives of these Bollywood celebrities. The show has some big names in its list, some of the names include Kareena Kapoor Khan, Sara Ali Khan, Ananya Pandey, Taapsee Pannu, and Jacqueline Fernandez, among the others.

‘Fake or Not?’ coming straight from Flipkart Video with support from United Nations has actress, comedian, and writer Mallika Dua as its face. Mallika Dua here plays the role of a news anchor ‘Mythika Dutt’ who is all set to reveal fake news and beliefs before the viewers. The show is based on information with an added touch of humour specially designed to educate the audience to share their details only when they are confirmed with the information, and it is verified. During this COVID times when there are a lot of misinformation circulating around, the show does its part and tries to clear any misconceptions relating to the ongoing pandemic 

Prakash Sikaria, Vice-President of Growth and Monetisation at Flipkart said, “A large percentage of the content consumed on the Flipkart Video platform today is interactive content, where there is something new for the viewers every day. As the mobile screen continues to be the primary access point for personalized commerce, content, games, and entertainment experience for most of the Indian population today, our focus is to introduce short-form and interactive content, that not only entertains audiences from across the country but also enables these users to participate and build a sense of community, no matter where they are located.  We have seen tremendous acceptance amongst users for the last few concepts and are ready to expand this portfolio, with two new interactive shows that further strengthen our offering, giving consumers a compelling reason to visit us every day and spend more time on the app.”

Flipkart’s unique platform has ensured entertainment and productivity for its viewers. With contents like these, it is well accepted by the viewers, because of its freshness and also that the content is mobile friendly and 80% of it is accessible on mobile phones, which is to the very delight of the customers. Viewers today are in search of small content that is informative as well as entertaining. With people mostly staying Indoors Flipkart videos unique choice of content has made it the first in the preference list.  The platform continues to work with other big names as its partners and effectively bring interactive content which is a class apart, across various areas and narratives.