GREY & AutumnGrey Win Mainline and Digital Mandate for Weikfield Foods

GREY and AutumnGrey (GREY Group, India) an Agency network has recently bagged the mainline and digital mandate of food company Weikfield Foods Pvt Ltd. GREY group got the responsibilities after a multi-agency pitch process held in April this year. The agency’s Mumbai office will be managing the business.

According to D.S Sachdeva, CEO, Weikfield Foods said, Weikfield has a 64 years old legacy of supreme quality with great taste delivery through their products. “To fulfill our ambition to become one of the most loved food brands in India, we were looking for a partner with a strong integrated solution thinking capability and a digital-first approach, to build a robust brand narrative and effectively engage with our audience across touchpoints. We believe that GREY – AutumnGREY, with expertise in building loved brands across categories would help us successfully deliver on the mandate,” he added.

Weikfield’s product catalog includes custard powder, pasta, cornflour, and baking powder that the company has been serving since 1956. For Anusha Shetty, chairman and Group CEO, GREY group India, agencies have to simplify a client’s life by driving meaningful communication across consumer touchpoints. “We look forward to partnering with Wikfield on this journey,” she stated.

GREY is the advertising network which is a part of WPP. Autumn Grey on the other hand operates in the digital marketing and advertising space and offers social media listening, social media outreach, media planning, and buying, digital outreach, influencer, and blogger marketing among others.

The agency brags about working with some prestigious names like PepsiCo, Raymond, Reckitt Benckiser, Aditya Birla Group, Luminous, Exide Life Insurance, and Samsonite as well as others.