In Latest Ad for Skoda Rapid TSI, Mileage and Power Take a Centerspace

Skoda Auto has recently unveiled a new ad campaign for the launch of its new variant – ŠKODA RAPID TSI.

The campaign was launched last week with a strong push on all digital and social channels including Youtube and Facebook. It is conceived and executed by Publicis India, celebrates two key attributes of the Skoda Rapid TSI, namely mileage, and power.

The ad campaign delves on the dual personality trait within humans, which often lead us to take contradictory decisions on any given matter portraying the Mileage and Power attributes uniquely. Be it a simple task like eating food or hanging out or even deciding a car for that matter, we often tend to opt for one while deciding to settle for another. This is not the case with the new – ŠKODA RAPID TSI that provides both Mileage and Power with equal aplomb, much to the satisfaction of the consumer.

Commenting on the launch of the ad campaign, Tarun Jha of ŠKODA AUTO said: “We have consciously decided to keep the customer benefit at the forefront of the campaign. Over the years ŠKODA RAPID has already established its credentials in terms of design, safety, ride & handling. With a new TSI engine, it becomes an even more compelling proposition as it offers the customers excellent fuel-efficiency, coupled with a brilliant performance. Thus, the campaign beautifully captures the spirit of this ‘no-compromise car.”

On the creative idea and execution for the campaign, Sanju Menon, COO, Publicis Ambience & Publicis Beehive added, “Car buyers have to make a difficult choice – between the drive performance and the cost of maintenance. The ŠKODA RAPID TSI with its unique combination of delivering both power & mileage allowed us to land this offering through an interesting creative device.”