Isobar India Launches ‘Isobar Consulting’

Isobar Consulting was recently launched by the digital agency Isobar which forms a part of Dentsu Aegis Network (DAN). The consultancy will work towards sketching roadmaps for brands and help them with their process of digital transformation. The consultancy will also help brands to grow rapidly within the country and work towards strengthening Isobar’s strategy-making capabilities, with the aim to deliver experience-led-transformation for brands and ensure, excellence and expertise while delivering a complete functional solution for them. 

The growing demand for customer-centric solutions has made the consultancy to deliver such offerings with a view to driving growth for brands. The consultancy functions under Isobar’s strong experience and expertise in the relevant area and is powered by Fractal Ink and Isobar India.  Both the enterprises that are Fractal Ink and Isobar India, have worked towards experience-led-transformations projects in various national as well as international markets like  India, Switzerland, Mauritius, Indonesia, Kenya, Egypt, and other parts of the middle east. 

The consulting group in its initial attempt will focus on building a digital culture for companies and help to strategize digital transformation which will be mainly done by identifying internal operational efficiencies and opportunities to bring out the X -factor for the ultimate consumers and stakeholders of the company, it will also work towards improving the industry’s 4.0 capabilities. 

Isobar Consulting will be headed by Priyanka Aggarwal who is also the co-founder, COO, and chief strategy officer for Fractal link and is the country head. The agency, in addition, has brought in Rahul Vengalil as the chief business officer, for Isobar Consulting. Priyanka and Rahul will be reporting to Shamsuddin Jasani who is the Group MD, Isobar South Asia. 

Shamsuddin said “ We have been readying ourselves to launch this world-class experience-led transformation business for almost six months now. However, we wanted to fine-tune in before launch and now, on the back of two big wins, we are launching Isobar Consulting. I feel that by drawing capabilities from two of the finest agencies within the Isobar India group   – Fractal Ink and Isobar India, we can deliver a road map for a lot of business that seeks this transformation, experience-led transformation is our key offering and we genuinely believe that we have a substantial competitive advantage in this space . with the addition of this service the Isobar India Group can deliver end to end solutions to clients – right from consulting to delivery. 

Agrawal added, “The digital world is changing at a break-neck speed. We realized we need a new formula for the new era that a traditional consulting or design agency alone cannot deliver – an experience-led innovation consulting. We merged the design strategy, creative, and digital capabilities of Fractal Ink and the broad reach, mar-tech experience, and deep business and brand strategy of Isobar India to create something that brings immense value to our clients and catapults their growth. With depth, commitment, and impact in our DNA, we strive to orchestrate the capabilities to truly change the game and deliver insights at speed and solutions at scale. We are looking forward to being a part and reason for the digital transformation success stories of companies.” 

Speaking on the appointment and launch, Vengalil commented, “Digital platforms and technologies have become an integral part of consumer journeys today. It is not an advertising platform for them. They are transacting, communicating, researching, building relationships, banking, etc. It is a different life for consumers on digital. Forward-looking businesses need to understand consumer needs and solve their problems using digital solutions. For this, we need to change the existing advertising codes and reorient the entire organization to keep consumer needs and problems at the center.”

This experience led transformation practice will be implemented across all Dentsu Aegis Network offices across all over India and will be done by the Isobar Consulting Group.