JAL Bath Fittings signs Wamiqa Gabbi for new digital film

JAL Bath Fittings has named actor Wamiqa Gabbi as its official brand ambassador and released a new digital brand film, the company announced on 12 September.

The campaign is built around the proposition ‘Value Meets Elegance’. The film centres on Rahul and Priya, an urban working couple with opposing instincts about spending: she is drawn to how things look and feel, while he weighs whether any of it is worth the money. Their disagreement plays out across a run of small domestic misjudgements, among them an overpriced coffee, a sofa that promised comfort and did not deliver, and a speaker that sounded better in the shop than at home.

The film is running across the brand’s YouTube, Instagram, Facebook and LinkedIn channels. Gabbi will also appear in JAL’s print and outdoor work, extending the storyline beyond digital.

Siddhant Kapoor, Director Marketing at JAL Bath Fittings, said the actor brings ‘a quiet confidence that doesn’t need to announce itself’ to the brand.

Vivek Kapoor, Director, framed the tie-up as a marker of where the company is headed, saying JAL is working to shift the conversation around what premium bathroom design means for Indian homes. Gabbi said the simplicity and durability of the products were what drew her to the association.

JAL Bath Fittings was founded in 1989 and sells designer faucets, sanitaryware, storage water heaters, showers, bathroom accessories and wellness products including bathtubs and Jacuzzis. The company describes itself as one of India’s leading premium bath fittings and sanitaryware brands.

Issued via NewsVoir.