JSW Cement ropes in Sourav Ganguly , Sunil Chhetri as Brand Ambassador

JSW Cement a well-known Cement brand has onboarded former Indian cricket captain and current president of the Board of Control for Cricket in India, Sourav Ganguly, and captain of India’s national football team and Bengaluru FC, Sunil Chhetri as its brand ambassadors.

The company has brought out a new marketing campaign ‘Leader’s Choice’ featuring both these sports icons.

The campaign is based on the philosophy of building a solid foundation for a better tomorrow. The television commercial featuring Ganguly Chhetri, play on the narrative that JSW Cement is the preferred choice for discerning consumers seeking eco-friendly and high-quality cement to build their homes. The TVC concludes with both sports icons jointly echoing, ‘jab ummeed milaye himmat se haath, har sapne ko mile majbooti ka saath.’

Parth Jindal, managing director of JSW Cement, said, “Our campaign resonates with the life choices of the modern Indian who builds his own house, leads by example and this is a ‘Leader’ in his own right. I am pleased to welcome two of India’s greatest sport leaders – Sourav dada and Sunil Chhetri to the JSW Cement family. Both of them are ‘Leaders’ who have led India to success on international platforms. Sourav and Sunil’s life journey resonates with the brand journey & achievements of JSW Cement which today, ranks amongst the top 10 cement companies in the country.”