Lego Assigns Digital Remit Of its Summer Campaign To Wunderman Thompson

To handle the digital remit of their Summer Campaign, LEGO® appointed Wunderman Thompson, strengthening the existing partnership between the brand and agency.

The campaign, called “Level Up Your Imagination”, is LEGO®’s largest activation of the year. It encourages kids to step into meaningful play by elevating their creativity. To support the campaign, Wunderman Thompson Hong Kong created a mobile game and social media content that integrates with LEGO®’s larger in-market activation strategy. The campaign spans two markets – Hong Kong and Taiwan.

The game is available on mobile via this link: hk.legosummer2020.com

Currently, Wunderman Thompson Hong Kong is LEGO® ’s social media agency in Hong Kong. In past campaigns such as Brick at Home and LEGO® Vehicles, it has supported the brand.

“Our relationship with Wunderman Thompson Hong Kong over the years has given us the confidence to entrust our biggest campaign of the year to them. Our shared ambition is to reach out to more local kids, bringing them truly rewarding and stimulating play experiences that inspire their creativity and imagination,” said Candice Wong, Digital Marketing & E-Commerce Manager, LEGO® Hong Kong & Taiwan.

“It’s incredibly rewarding to partner with one of the world’s most iconic brands, and to help take LEGO® into the hands of children across Hong Kong who will treasure their experience of play and discovery,” says Matthew Parry, Managing Director, Wunderman Thompson Hong Kong.