Melange by Lifestyle Ropes In Deepika Padukone As Brand Ambassador

India’s leading ethnic wear brand, Melange by Lifestyle, announced actor and style icon – Deepika Padukone as its brand ambassador. This tie-up further strengthens the brand ethos of ‘Rethink Ethnic’ and epitomizes the versatile, eclectic style of modern Indian women.

The curated collection is an absolute delight for customers, comprising key trends, quintessential season favorites, and contemporary styles & silhouettes. The ever-popular ‘florals’ has been re-imagined in new silhouettes and prints.

With an interesting mix of styles traditional paisley has been recreated into a contemporary version. To make every special occasion more elegant accents of gold prints, embellishments, and jewel tones come together. Recrafting, the collection showcases Lucknowi Chikankari, one of the oldest forms of art in a modern form with chic minimal embroideries and contemporary silhouettes.

Customers can now step into the spotlight and give their wardrobe a stylish makeover with the new Melange by Lifestyle collection, with Kurtas starting from Rs. 599 onward. The ‘Work from Home’ collection featuring the Linen range brings together fashion and utility. In India, the collection is available in over 400 stores along with leading online portals and marketplaces, including exclusive Melange by Lifestyle stores and lifestylstores.com; where customers can shop from the convenience of their home.

Speaking on the announcement and launch, Mr. Rishi Vasudev, Executive Director, Lifestyle International Pvt. Ltd. said, “Melange by Lifestyle has always celebrated the style sensibilities of modern Indian women who are strong and self-made. Our brand ambassador Deepika Padukone captures this bold and individualistic style that Melange represents. Being one of the most recognized brands in India across marketplaces, Melange continues to push boundaries by ‘rethinking’ ethnic wear and all that it has to offer. I look forward to our customers being delighted by the new collection that brings forth some remarkable pieces, perfect for every occasion.”

Deepika Padukone, Brand Ambassador, Melange by Lifestyle said, “Melange by Lifestyle has managed to beautifully capture the essence of the modern Indian woman. I am delighted to be announced as the brand ambassador for Melange by Lifestyle and look forward to the journey ahead!”