Meyer Vitabiotics awards WATConsult e-com mandate

WATConsult a  globally awarded hybrid digital agency from the house of Dentsu Aegis has won the e-commerce mandate for Meyer Vitabiotics, which is a part of London-based Vitamin Company Vitabiotics.

The agency’s e-commerce division will focus on increasing the market for Wellman, which is an internationally acclaimed multi-vitamin and mineral brand and is marketed by Meyer Vitabiotics in India, and it will take place across various marketplaces including Amazon and Flipkart.

Along with it, It will also target e-pharmacies like pharmeasy and 1mg, among the other names.  The most prominent feature here is that that the brand entered into the country last year and was in partnership with cricketer Virat Kohli as its brand ambassador.

The agency along with its team of experts will utilize its capacity to make a strong presence of the brand in the market through organic and inorganic means. It will include the product listing market place management and boosting the brands e-commerce presence. This marks the number of names in ecommencify’s extensive brand portfolio which spreads across various categories like pharma, retail, FMCG, consumer goods, and BFSI.

Uma Kalekar, Director, Meyer Vitabiotics said, “Our parent company, Vitabiotics is UK’s No.1 Vitamin Company and has been a pioneer in providing targeted nutrition across the life stage of an individual. Brands like Wellman, Wellwoman, Perfectil, Menopace, Pregnacare, Immunace, etc. are all UK’s No. 1 Supplements in their respective categories. Our company is known for innovation and our brands have been awarded the prestigious Queen’s Award for Innovation.”

 “We believe that there is huge awareness about health and nutrition in the country today. People are gradually realizing it cannot be a ‘one size fits all’ approach to provide nutrition for targeted needs. Meyer Vitabiotics will play this vital role in providing targeted, gender-based nutrition to the consumers in our country. We are also proud to announce Virat Kohli as the brand ambassador for Wellman, UK’s No. 1 Supplement for Men. He epitomizes fitness and this association will create significant awareness amongst our consumers,” she further added.

 “Health and nutrition is witnessing a huge demand on e-commerce platforms and this is the perfect time for us to provide them with our supplements. We believe that our products can reach numerous households with the expertise of WATConsult’s commencing. We are proud of this partnership which will help us in strengthening our e-commerce journey,” Kalekar added.

 Commenting on the win, Heeru Dingra, CEO, WATConsult said, “Vitabiotics has numerous differentiated brands in its fold providing targeted supplementation, which indeed has a huge potential on the e-commerce platforms. And, with the health and nutrition market growing exponentially year on year, it will be our endeavor to help the brand amplify its presence in the Indian market. Our goal would be to help the brand resonate with the Indian audience, enabling it to make its presence felt in a substantial way. With such a highly influential youth icon, Virat Kohli on board, we are excited about the prospects of this partnership.”