Mondelez India launches Generosity 2.0 campaign

In times when we come across negative news in our day to day life and people have started loosing out their faith in goodness and positivity, Mondelez India has come out with a generosity campaign that shares goodness and positivity to its viewers. the campaign has been labeled as ‘Kuch Achha Ho Jaye, Kuch Meetha Ho Jaye’, which very rightfully throws some light of positivity and on small initiatives of goodness.

The campaign was initiated in continuation with an earlier campaign named ‘The Wrapper That Gives’ which was created to focus on the issue of lack of resources in the rural areas.

The ongoing pandemic has made the world realize the importance of people who are associated in some way or the other in our day to day lives and their efforts are a fruit that our lives become safe, secure and comfortable, realizing this aspect the brand has given a thought towards taking the same generosity campaign to next level and Introduced  a limited edition Cadbury Dairy Milk Thank You bars an attempt of thanksgiving to all the people who are also the unsung heroes in our lives  and whose efforts help us to make our lives better, a part of the sales proceeds is being donated towards the health insurance policies if daily wage workers via Nirmana

They added more details towards this Thank You campaign and said that they are with planning to involve and do a lot more to enhance the campaign, the brand also feels that people are more inclined towards products which are not only commercially satisfying but also engage into works which influence the society and put efforts to make the world a better place to live and sustain.

The second campaign on the same line was ‘The Purple Heart Campaign’ which again targets a social issue that is of cyberbullying and motivating people to stand up for each other.