Music App Gaana Reaches 185 Mn Monthly Active Users

Music streaming app, Gaana has announced that it has reached 185 million monthly active users. It is the first app that has reached so many people. The platform owes its growth to the launch of Gaana HotShots (short videos), live streaming, and podcasts. Within the app, the HotShots feature is a short video section that allows users to create and share short videos. Top influencers and creators like Neha Kakkar, Darshan Raval, Riyaz Aly, Avneet Kaur, Jannat Zubair, Awez Darbar, Anushka Sen, Nagma Mirajkar, Ritz Badlani, and Baba Jackson have joined the Gaana HotShots platform to create exclusive content across music, comedy, dance, lip-sync and other categories. 

According to the music platform, it powers more than 3.3 billion streams with over 35 percent contribution from regional music. More than 27 percent of music consumption is powered by AI/machine learning-based recommendations. Podcasts are also highly successful as there are over 2500 user-generated podcasts per month.

Prashan Agarwal, chief executive officer – Gaana, said, “Over the years, we have been relentless in our focus on consumer-centricity & foresight on product innovation. As one the biggest home-grown digital entertainment platforms in the past decade, we have invested heavily in building a comprehensive multilingual content library, and a solid AI-led technological foundation that makes content discovery and access convenient and enjoyable for every Indian. Currently, 80% of all Gaana users are loyalists, i.e. they love the idea of being able to access songs, podcasts, and short videos from their favorite artists in a single integrated experience. We believe this ability to deliver strong value to entertainment-lovers will help us onboard 250 Mn new users in the next 12 months.”