Myntra Moves Into The Middle Eastern Market

Myntra, India’s leading online fashion platform has now penetrated the Middle Eastern Market. They have partnered up with two UAE based e-commerce platforms, Namshi and Noon, and aims to promote their brand in them as UAE houses the majority of Indians.

Indian designs and patterns are quick sellers the people over there are mostly of Indian origin and are fashion conscious. Around 90% of the population in UAE has access to the internet and Myntra’s casualwear fashion would be a big hit among the Millenial and GenZ population.

“Our research teams have identified many high-growth potential channels across the globe. Among these, the majority of growth channels identified were from the Middle East and Southeast Asian markets, primarily due to similar fashion preferences and large Indian migrant population,” said Amar Nagaram, CEO of Myntra.

Amidst the lockdown, Myntra sold more than 10 million products in their June month sale. The company has also launched new casual collections that are selling hot in this lockdown. The user-friendly website and cost-effective collections serve as the brand’s success mantra. With working from home becoming the new normal, comfort wear categories like T-shirts and tops are the major buys followed by dresses, jeans and shirts,” said Amar Nagaram.

Myntra is now all set to initiate campaigns with Namshi and Noon marking their entry in the Middle Eastern Market. The company has planned to launch a celebrity-driven advertisement with Bollywood actor, Hrithik Roshan and his brand HRX.