Nature’s Basket Unveils New Campaign To Motivate Consumers To Celebrate Life

A new campaign is released by Nature’s Basket in the form of a Digital ad film, in which customers are motivated to recognize the value of their lives when hard times are around. The video focuses on the brand’s core theme in detail and also about the high standards of safety, with popular Radio Jockeys – Hrishikesh Kannan, Jane Jeyakumar, and Prithvi Vishwanath. The video runs for 3 minutes and it shows an interactive virtual party between three friends where each of them is separated by distance but is connected by their hearts. They plan to cherish the good old days and celebrate them by ordering their favorites from Nature’s Basket’s omnichannel platforms. The party begins with the arrival of the food. The campaign has very well been conceptualized by Nature’s Basket and Adfactors PR. The crux of the film talks about how relationships can make their way when technical support is in place. The concept of a virtual party was quite a new one which can bring a change to the everyday monotonous life. The brand’s presence has been reflected well in the campaign as it shows the fresh offerings from Nature Fresh and also a promise from the brand that is  #TasteTheWorld which stands true for all its in-store, online, and mobile app platforms. 

The film has been running live across Nature’s Basket’s Facebook, Instagram, LinkedIn, YouTube, and Twitter platforms.

On the launch of the film, Mr. Devendra Chawla, CEO, Nature’s Basket and Spencer’s Retail said, “The past few months have been really difficult for everyone and with the festive season beginning in India we wanted to do something to encourage people to celebrate life in their own way. Food has always been the center of every celebration and Nature’s Basket, with its promise of safety and #TasteTheWorld, aims to make these moments even more special.”

Nature’s Basket has a wide range of the freshest fruits and vegetables, fresh and frozen meats and seafood, a wide range of bread and other packaged bakery products as well as a collection of fresh cheese from around the world. They also have gifting needs for every occasion with an extensive range of hampers that cater to every need. Nature’s Basket trains its staff on a regular basis to ensure they adhere to strict standards of hygiene and safety. All delivery orders are sanitized and disinfected before it reaches the customer. The stores are cleaned and sanitized on a regular basis, and customers are encouraged to maintain social distancing.