Nazara Acquires Majority Stake At Kiddopia
Nazara Technologies Limited, one of the leading gaming and sports media company has acquired 51% of stakes in Paper Boat apps which is 43 crores of worth. Paper Boat Apps are developers of the popular ‘Made in India’ app Kiddopia which is for children between 2 to 7 years of age.
Nazara is India’s largest free games providing an online platform for kids and they have made this partnership to strengthen their hold over kid’s edutainment field. Nazara also comprises some well-known leading brands including World Cricket Championship in cricket gaming, Halaplay in fantasy sports, Nodwin Gaming in Esports.
Anupam Dhanuka, Co-Founder and CEO, Kiddopia says, “This investment from Nazara has helped us focus on product enhancement and marketing, thereby leading to a 3X growth in subscriber base. We have just finished our best month and we expect our top line to grow 2X in annual revenues by March 2021.”
“Gamified edtech is the only way to deliver high-quality learning to young kids on digital devices. Kiddopia is a perfect example of this overlap between gaming and learning and their popularity amongst parents and kids speaks for itself. Nazara is very happy to add Kiddopia to our portfolio catering to over 100 million monthly active users on our network,” Nitish Mittersain, Founder and MD, Nazara Technologies Ltd.
