NBA Announces Multi-year Partnership With Smart TV Platform VIDAA

A multi-year partnership was announced by National Basketball Association and VIDAA USA, Inc. to make NBA League Pass, the league’s premium live game subscription service, available for purchase on all Hisense and Toshiba TV’s through the VIDAA smart TV platform. More than 20 million users of VIDAA enabled smart TV across Africa, Asia-Pacific, Europe, Latin America, and the Middle East will have the option to buy NBA League Pass and watch hundreds of live NBA games each season through the VIDAA platform. 

Related to the 2019-20 NBA season restart, VIDAA will conduct promotional time campaigns for Hisense and Toshiba clients in Argentina, Australia, Croatia, the Czech Republic, India, Israel, Mexico, Russia, Serbia, Slovenia, and South Africa, including offers for select NBA League Pass membership and the chance to win special NBA experience next season. NBA League Pass also provides comprehensive live and on-demand access to the entire season of NBA games with multiple viewing options.

Guy Edri, EVP of Business Development for VIDAA said, “I am pleased that we collaborated with the NBA since it is one of the most popular leagues in the world”. “Our main goal is to bring the finest sports entertainment worldwide. We will empower the best experience for our buyers and NBA fans in every corner of the world.”

“NBA SVP, Global Media Distribution, and Business Operations, Matt Brabants said,” We’re eager to offer NBA League Pass to VIDAA endorsers and give another platform to our international fans to experience the excitement of NBA basketball”.

Subscribers will have access to League Pass’ Next-Generation game survey upgrades, including new camera angles, different in-language streams, superstar influencer commentary, social media integration, etc. VIDAA users will have the alternative to buy various subscriptions on their location. In January, VIDAA announced the worldwide launch of a completely revamped version of VIDAA. The platform also incorporated various things like centralized user management, billing system, and advertising which simplifies the experience of the user.