Nestlé India’s New Campaign Encourages People To Step Up & Face Challenges

A new campaign, “Karne se hee hona hai”, to reconnect with its patrons is launched by NESCAFÉ, the flagship instant coffee brands from Nestle. The campaign aims to motivate millennials to seize these opportunities and mentally stimulate them to re-start their lives with renewed focus and energy. The existing environment, with its uncertainties, has shown that life is full of opportunities and surprises for those who wish to find them.

The campaign is created and executed by McCann India. The latest TVC highlights that even though life had seemingly come to a halt with more than 100 days of being inside, we must now get ready to restart it and find newer ways to drive ourselves to achieve our dreams and ambitions.

Sunayan Mitra, director – coffee & beverages, Nestlé India, said, “The spirit of determination and tenacity forms the essence of this campaign, wherein a mug of NESCAFÉ is an ally, in the journey towards purposeful living, irrespective of the circumstances. The challenges, as a result of the current crisis, are significant. However, it is also a chance for everyone to take a moment and look at the bigger picture, adapt to the new world, and restart lives through conscious action. NESCAFÉ, the purposeful ally, motivates and supports consumers in this endeavor, while they go about restarting their lives in the evolving reality with hope, optimism, and positive actions.”

Prasoon Joshi, chief executive officer, and chief creative officer, McCann India said, “At a time when India is restarting after a prolonged crisis, NESCAFÉ through this campaign speaks of the spirit of purposiveness and resilience. ‘Karne se hee hona hai’ – a phrase that captures the positivity, hope, and optimism of the youth and those who take it upon themselves to be at the forefront to restart, infuse life and purpose into their passion.”