Oreo’s new campaign: Embracing the new normal !!

Oreo a well know brand of biscuit very popular in the US now also in the other parts of the globe has introduced a digital campaign ‘#AtHomewithOreo’, the name itself gives an idea as how the brand tries to send a message encouraging people to shut themselves at their homes during this hour of crisis and create new ideas and recipes with Oreo.

The brand tries to indulge people in various fun activities which will slowly and steadily help people embrace the new normal way of life and at the same time stay connected with the brand and enhance its importance in their dad to day life.

In continuation of the campaign a second version was introduced in the form of an anthem (Make Way for Play)  which not only imparts the idea of sharing beautiful moments of playfulness but also creates a strong bond with the loved ones.

Sudhanshu Nagpal, associate director – marketing (Biscuits), Mondelez India, said” With Oreo, our goal has always been to bring families closer through playful moments, and the current scenario proved to be fitting to reinvent our strategy while infusing a sense of normalcy and fun with the country’s favorite cookie. #AtHomeWithOreo was yet another attempt to bring people together and support families by breaking them away from the tedium of isolation through an array of engaging activities. As the lockdown continues, we only aim to amplify our connect with the consumers through the campaign and provide them with avenues to keep their innovation plug sparking at all times.”

Mark Mcdonald, executive vice president and head of creative, India, Digitas, said “Despite the COVID-19 pandemic and the subsequent lockdown, it’s clear that peoples’ desire to connect, share and innovate, has not dampened. If anything, it’s on the rise. Oreo as a brand has always stood for encouraging and facilitating playful family moments, and the At Home With Oreo campaign seeks to inspire and encourage people to adopt playfulness while staying indoors. From fun recipes with Oreo to keeping its hands busy with Oreo Art, and even giving adults a break from their WFH madness, we’ve ensured that the spirit is alive and well. We’ve amplified the campaign further with #MakeWayForPlay. A fun challenge that brings people into the fold by passing on the Oreo baton virtually. After all, the playful spirit is at its best when shared.”