Outdoor Advertising – making a big impact!
What is outdoor advertising?
Outdoor advertising, also known as OOH (Out-Of-Home) advertising, is an advertising strategy that reaches the consumers when they are outside their home.
As modern consumer spends plenty of their lives outside their homes, advertising on the OOH Media will help the brands reach maximum consumers and stand out amidst the clog of ads on digital devices with the less-cluttered environment to deliver their message.
Types of outdoor advertising
The umbrella of outdoor advertising covers almost everything that is outside the home.
- Billboards Advertising: It includes traditional hoardings, billboards, digital billboards, mobile billboards, 3D billboards, banners etc.
- Transit Advertising: It includes advertising on bus, metros, autos rickshaws, trains, subway, cabs etc
- Advertising on Street furniture: Here advertisements are placed on bus shelters, street benches, kiosks, parking garages, washrooms, park seats etc
- Cinema Advertising: It includes the commercials played before and during the screening of the movies in the theatre.
- Others: Everything that does not fit in above heads is clubbed here, such as ambient advertising or guerilla campaigns.
Tips for outdoor advertising
- Take it to Social Media: In order to stand out from your competitors, you need to genuinely make efforts to make your ads more attractive and appealing. Outdoor advertising provides immense opportunities for innovation and creativity. If you are going for Billboard advertising you can opt for 3D Billboards or mechanical billboards, in case of transit advertising Bus wrapping or Metro wrapping can be opted to give a larger than life image to the brand, and so on. All you need to be is more and more creative with your ad campaigns. Who knows your ad may get viral and get social media attention for free!
- Spend Money on High-Traffic spaces: The key to the success of any ad campaign is getting more and more eyeballs on your advertisement. Though cheaper ad spaces may appear tempting, and you may wish to do more of them, but its a waste of time and money. Instead, it’s better to do only one site that will render you million of views, rather than doing 10 sites and getting hardly some thousands of views.
- Less is More: Considering consumers are mostly on the move when they read outdoor ads, they hardly spend 2-3 seconds on your ad. So you can not expect them to read long text contents. Thus you need to attract them with bright colours, appealing images and graphics with less of texts. Concision is tough, but long texts and more content will not get read and eventually waste all the efforts and money.
How can we help you with Outdoor Advertising?
BuyMediaSpace is a PAN India marketing and advertising agency for all offline advertising campaigns, with over 22 years of industry experience. We are a renowned name in Outdoor Advertising agencies in Bangalore. We understand the importance of Branding and Advertising very well & provide you with creative tailor-made solutions on Outdoor Advertising in Bangalore, helping you present your best self to the potential customers and building an edge against your competitors.
So with all, that’s said, why not create an impressive market presence with Outdoor Advertising in Bangalore. For more inputs and best quotations on Outdoor Advertising;
Mail us: support@buymediaspace.com
Contact us: 63602 14181
We would love to hear from you!
