Oyo’s new digital campaign says “Fir Badhega India”

Oyo, also known as Oyo Hotels & Homes, is an Indian hotel chain. It has brought out a new campaign ‘Fir Badhega India’ which shows how markets and businesses are making a comeback when the country is entering into the unlock phase post complete lockdown.

Brought into the paper by Oyo’s in-house brand team, the campaign has been running successfully across the brand’s social media platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and OTT.

The video captures the instances of the new normal way of living. The film shows a tea vendor struggling to open the shutter of his little shop after months of lockdown. Following this, a young passerby takes a minute out of his own schedule to help the old shopkeeper lift the shutter once again. Through the film runs a campaign safety precautions practiced by both the protagonists have been given the prime importance.

Oyo claims that the campaign is been aimed at building trust as it goes onto highlight Oyo’s ‘Sanitised Stays’ initiative, under which the hotel chain has taken several precautionary measures to maintain the highest standard of hygiene, cleanliness, and minimal-touch standard operating procedures to welcome guests back safely.

Living responsibly, maintaining adequate distance, offering safe, sanitized experiences is par for the course today, Mayur Hola, head of global brand – Oyo Hotels & Homes, said. “It is the responsibility of each individual and business to help each other during such times. We wanted to be optimistic about our messaging. We are all nirbhar (dependent) on each other to be atmanirbhar (independent). It is only through this that India will rise again,” he added.