Sheetal Pritmani Mukherjee Launches Boutique Digital Marketing Agency ‘Grip Digi’

The current global pandemic has put a full stop in the advertisement industry all over the world. GRIP Digi sensing the situation has made a step towards culminating this issue in the industry by providing digital-first brand solutions with the use of proprietary tools that will help to integrate technology, real-time measurement, and creativity. It will be done through audience tracking through cross platforms, as well as media analytics and customizing creative campaigns on a real-time basis.

GRIP Digi introduces itself as a boutique digital marketing agency that follows a data-driven scientific approach. GRIP Digi as a part of solutions will help brands by forming a strategy for them, involve them with Creative campaigns, as well as Social Media Management & Content Creation. In addition to it, they will also help brands by Video Production (AR, VR too) and Platform Management all of which will be done in one place. The board members have in them a mix of talent with regional and local experiences

“Data, Creativity, and Technology are vastly overused terms today. They are, however, under-leveraged in practice and much sought after the need for modern marketing. Individual specialization exists, but the real value to clients can only be provided when there is a single-window solution created at the intersection of those three worlds. That’s what we aspire to do across our offices in Myanmar, India, and Southeast Asia. There is a potential to unlock huge opportunities in Myanmar which is on a fast track growth trajectory. New MNCs, aspiring local businesses, and surging consumer demands have all added to great momentum. However, most of the current digital work in Myanmar is an adaptation of ATL execution and we believe that technology-led creative approach is the only way forward,” says Sheetal Pritmani Mukherjee, CEO of GRIP Digi.

Sheetal has gained her experience with a large number of agency networks in places around India & SEA region and also on the client’s part. Along with it, she has also partnered with media industry veteran Rohit Khetarpal who has a decade long experience in successful advertising and marketing across global markets. He has a deep knowledge of the relevant field along with global exposure which has enabled him to grow small businesses. He has also successfully managed multi-million dollar media businesses across the International markets. 

Rohit feels, “The world today has moved away from the ‘age of communication’ to the ‘age of experiences’ and GRIP Digi is designed to meet this objective by inspiring consumers to connect with brands in new ways. Our data-led approach backed with technology will help create meaningful experiences and measurable actions for our clients’ businesses.”