ShemarooMe Launches ‘Box-Office’ To Release New Movies Digitally

The pandemic has hit every sector hard, and the film industry also did not go untouched from the havoc caused by the pandemic. Filmmakers and people in the entertainment industry are going through a tough time with work slowed down and an unforeseen future of their films. People are trying hard to find out ways to make the show go on, out of all, one such name is ShemarooMe who announced the launch of ‘ShemarooMe Box Office’. The platform has the potential to let cinema producers get the true benefit out of their films by making digital avenues open for them. The box office is committed to building a platform for small budget Bollywood and Regional movies, which although have the opportunity to attract viewers but have limited resources to reach them. Taking one step further towards its attempt, ShemarooMe has joined hands with BookMyShow, to make sure that the audience gets a hold to the rich content which is made available by ShemarooMe. The platform is a genuine effort for producers to bring forward their creative content before the audience and also opens the door for viewers to enjoy the small budget and critically acclaimed movies within the threshold of their homes. To add to the convenience of viewers they can book their show tickets through www.bookmyshow.com or directly on the ShemarooMe App or website www.ShemarooMe.com.

Once booking gets completed, viewers can get access to the movie for a period of 3 days from the date of booking. The business model includes Shemaroo to market their films to a wider set of audience and also promote the same. This move is an opportunity for film producers to make their money out of their films and post the viewing window on ShemarooMe. The films can be made available on Satellite, SVoD, and other syndication avenues as well. The step comes with multiple benefits for producers who will be able to make a good business out of their films with a good audience reach on top of that that they will also have data relating to the number of tickets sold.  All these have proved ShemarooMe Box Office to be a solution during this vulnerable time, beneficial to both producers and cinema lovers.

Commenting on the launch, Hiren Gada, CEO, Shemaroo Entertainment Limited, said, “During these trying times when moviegoers are missing watching new releases in theatres, we are glad that we can bring home some great releases. With ShemarooMe Box Office, we are creating a model for the film industry and audiences. Our association with BookMyShow will further redefine the consumer movie-going experience and bridge the gap for cinemagoers across India. We are absolutely confident that when cinemas are able to reopen safely, the public will once again respond to the unsurpassable big-screen experience, meanwhile, our platform will be bridging the gap by entertaining audiences thereby living by the traits of Shemaroo being the platform for movie lovers at all times.’

Adding to the launch, Zubin Dubash, COO Digital, Shemaroo Entertainment said, “Covid 19 has made every organization, innovate at the speed of light. ShemarooMe Box Office is an innovation that helps not only one organization but the entire ecosystem – viewers get to watch new releases, producers get a transparent platform for release, ticketing partners get a model for the new normal. And ShemarooMe ensures it lives up to its promise of entertainment at all times.”

Ashish Saksena, COO – Cinemas, BookMyShow said, “We are glad to partner with ShemarooMe to bring cinematic entertainment to the comfort and safety of audiences’ homes. We look forward to keeping bringing newer options to experience entertainment for all our users.”

My Client’s Wife will be the first movie to premiere on ShemarooMe Box Office on the 31st July 2020, featuring Sharib Hashmi, Anjali Patil, and Abhimanyu Singh followed by the award-winning film – Scotland, Sharman Joshi’s drama entertainer – Graham Staines Ek Ankahi Sachhai The Least Of These based on true events and action thriller packed movie – The Hidden Strike are sure to keep audiences glued to their screens.

Movies getting digitally released has gained its global acceptance by patrons and will soon gain a trend amongst Indian audiences. The launch of the ShemarooMe Box office, will mark the beginning of a partnership with producers and also introduce new movies on the platform ensuring entertainment.  The initiative by ShemarooMe will call for double benefits where the needs of filmmakers will get a conclusion with new releases and also pave a new way for the film industry to carry on with their work and make sure that unreleased films get a new platform to come before the audience.