Snapchat Launches New Feature ‘Snap Minis’ ; Partners With Headspace

Snap Inc. has announced the launch of Snapchat’s Minis partnership and in-App meditation experience with Headspace. Last Month this was first announced at Snap Partner Summit. Snap Minis are a new way for developers to bring bite-sized experiences to Snapchat. These are utilities designed to integrate within conversations on Snapchat, so coordinating between friends is faster than ever.

The best in class platform aims to provide guided meditations, animations, articles, and videos aimed to improve the health, happiness, and mindfulness of the world. The main goal of Snapchat from the beginning was to give Snapchatters a place where they felt comfortable expressing themselves with their close friends and finding support.

The newest feature provides Snapchatters with expert resources related to emotional and physical well-being while offering daily meditations and tools to help Snapchatters check-in with their friends and stay healthy. During stressful times it is more important to connect with friends and have moments full of relaxation. Snap’s Headspace feature will provide a safe space for friends to practice meditation and mindfulness exercises, and use these new tools to send encouraging messages to positively boost friends in need.