Vivo launches V19 campaign with Aamir Khan

Vivo a well-known smartphone brand has launched a new campaign featuring Bollywood star Aamir Khan, the campaign is targeted towards the launch of Vivo V19. The campaign has been penned down by BBH India, which consisted of three countdown films and four TVCs cum digital films with Aamir Khan in all of them. Out of these four TVS, two have gone live and the other two will be released at a later date.

The film comes on screen with a scene between Amir Khan Playing the role of an uncle and Cheekoo as his nephew.  The film features both them and what problems crops up when they try to take selfies. The brand highlights the exclusive feature in the device which is  V19’s user-friendly and intuitive camera and it can be a boon for those who wish to capture clearer and better selfies. The duo has done a wonderful job in projecting the features in the phone which is easily understandable and can be readily captured the viewer’s heart.

Nipun Marya, director, brand strategy, Vivo India, said, “Vivo’s V-series has been a hallmark of path-breaking camera innovation that always delighted our audience. With the V19 campaign our strategy was to showcase how everyday simple moments when captured become memories to treasure. We believe it is these memories that are the glue that strengthens our relationships. Hence, the film strategically showcases the feature benefits of the device while highlighting the beautiful relationship between the Uncle – Aamir Khan and his nephew.

Vasudha Misra, executive creative director, BBH Delhi, added, “The campaign revolves around the phone’s features. Our job was to highlight them in a way that was informative yet, charming. We focused on the informative part, the charm was handled by the kid and Aamir Khan.”