Wavemaker India Wins Media Mandate For Sun Pharma

Wavemaker India was announced as its media partner by a leading pharmaceutical company Sun Pharma. Sun Pharma is the name under whose umbrella brands like Volini, Revital, and Pepfiz operate. Wavemaker India will handle all the responsibilities to manage the integrated media mandate for Sun Pharma in India. The account was bagged in a multi-agency pitch.

Ajay Gupte, Chief Executive Officer, South Asia, Wavemaker, said, “We are super excited to partner with Sun Pharma and confident that with our understanding of winning new consumer growth segments, backed by insights and precision capabilities, we can help Sun Pharma further strengthen its growth journey in India.”

Shekhar Banerjee, Chief Client Officer, and Head, West, Wavemaker India, said, “We are delighted to start our partnership with Sun Pharma. Powered with our consumer journey data, our expertise in analytics, and some great talent at Wavemaker India, we believe we will be able to identify more growth levers for Sun Pharma brands. Extremely thrilled for an exciting journey ahead with Sun Pharma.”