Wrogn Collaborates With Animal Planet To Launch A New Range

A new collection is being launched by USPL’s Apparel line Wrogn in association with India’s wildlife channel Animal Planet known as Animal Planet X Wrogn which will be accessible in retail and online platforms from 21st July 2020. The clothing range intends to sparkle a light on the cause of endangered species in a never-before-seen-or-done way. Conceptualized by Black White Orange, Animal Planet’s permitting arm, each style in the range depicts an imperiled creature including the Tiger, Sea Turtle, Gorilla, Sumatran Elephant, and Panda, among others. This apparel range aims to highlight the cause of endangered species.

The Animal Planet X Wrogn will now be available in 250 countries across retail channels like Shoppers Stop, Pantaloons, Myntra, Wrogn exclusive, and online stores. 

Virat Kohli the face of Wrogn said that he has been associated with Wrogn since the origin and takes some exciting initiatives season after season. He couldn’t be happier that Wrogn is taking a step in the direction of creating awareness about animal endangerment. 

Speaking about the collaboration, Megha Tata Managing Director – South Asia, Discovery, said, “Animal Planet has been striving hard to drive attention towards the importance of saving the endangered species in impactful ways. We are confident that this innovative collaboration with WROGN for this inspirational apparel line will help in spreading the message of conservation of endangered species as well as the wildlife.”

Anjana Reddy – CEO, Universal Sportsbiz Pvt. Ltd said, “Animal endangerment is real. It’s a pressing issue and I’m aware that it bothers the youth all over the world. We like the essence of this collaboration with Animal Planet as it enables people to wear their cause that they feel so strongly about and spread the word at the same time. Rorschach art design is very interesting and hard to miss.”

Bhavik Vora, founder, and CEO, Black White Orange Brands, added and said, “We worked closely with the Animal Planet team for almost a year, to conceptualize the art that you see on the range and it’s fantastic to see it come to life.”