Zomato and Swiggy Launches New Campaign

With the food industry’s revenue declined due to COVID-19, the delivery companies have also been facing a fall in their demand. Due to safety measures and no-contact policies existing around us, people are in constant fear of ordering foods from restaurants and other outlets.

In this situation, Zomato and Swiggy have launched new ads showing people that they are now employing new safety measures to ensure the safe delivery of food. The ad features a mother checking the safety measures of the delivery and then approving her son to order online.

Mohit Sardana, Chief Operating Officer at Zomato said that they used a mother figure as the prominent character in the ad because it is a firm belief that always a mother knows better. He also said,” Therefore, it is important for us to have mother’s stamp of approval on the multiple layers of safety nets and hygiene protocols we have established to ensure the safety of food,”

Zomato launched a Zomato Gold Support Fund in April suggesting their customers buy the membership so that the funds will be used for supporting the restaurants in these tough times.

Along with the National Restaurant Association of India (NRAI), online food delivery platforms have launched the #AtYourService campaign to encourage customers to order online and dine in their favorite restaurants.

Naresh Gupta, Co-founder and Chief Strategy Officer of Bang In The Middle, advertising agency said, “Swiggy took a slightly wider appeal of getting patrons into the outlets and supporting businesses. Today, for every eatery the question is of survival, and they can’t survive by just taking orders and delivering. Both brands need to build traction for the eateries. “