Friendship Anthem from the house of Smule and Radio Mirchi

India’s first ever Friendship day Anthem , is out in the beginning of August from the house of Smule and Radio Mirchi. . The brand’s new anthem “India Jam Karega” aims to create a magical bond between music and friendship.

The journey which started as an ad jingle, took an interesting turn when the three real life buddies Benny Dayal, Shalmali and Sneha Khanwalkar joined together to create a music that is foot thumping in itself . The aim was to create a jingle for Smule, but with time as the potential of their creation oozed out it triggered the music experts to take it up to the next level . The friendship anthem required days of jamming together, changing notes here, and adding beats there. The continuous efforts had the outcome in the form of a wonderful friendship anthem “India Jam Karega which truly stands as a product of Jam from the three great friends.

So any better plans for friendship day ? When you are all loaded up with a super cool jam of Dosti from the three millennial friends !! India Jam karega brought to us from Smule and Radio Mirchi is a blend of emotion , togetherness and some cherished moments that we all share with our friends . The track is all about fun and energy and reminds all of us that there is one special relationship that we always cherish and keep close to our heart and that is called Friendship . The track which is dedicated to friendship, forms a part of the Smule Friendship Jam Playlist that features numbers like Dosti like Tere Jaisa Yaar Kahan, Aaya Mausam DostiKa, Salamat Rahe Dostana Humara and more.

The conventional way of celebrating friendship, no more excite the folks, so Smule and Radio Mirchi have come up with a different way to spice up the friendship day celebrations , which is done virtually through the Smile App . The campaign Smule Friendship Jam with Radio Mirchi will run through a time period of two weeks celebrating companionship along with an exciting journey of digital fun which will be awaiting for India’s music-loving community.
Some other new surprises await for the music lovers like Candid jam sessions with renowned music celebrities, and online events that will go live with Radio Mirchi’s top RJs and special Smule Friendship Jam. The campaign will not only boost a feeling of friendship but will also bring the music industry together where some well known names like Papon, Salim – Sulaiman, Nirmika Singh, Lisa Mishra, Harshdeep Kaur, Karan Wahi, Rithvik Dhanjani will come together to be a part of the jam.

Excited about the Smule Friendship Jam, Viral Jani, Sr. VP Investments Operations, Times Bridge, said, “As the custodian of the Smule brand in the Indian market, we at Times Bridge value the love Smule gets from the growing community of millions of music lovers who bond on the Smule platform over music and have formed lasting friendships. We are delighted to co-create the Smule Friendship Jam with Mirchi, a unique celebration of friendship and music which is true to the brand essence of Smule – Making friends with Music and Music with friends“.

Yatish Merhrishi, COO, Radio Mirchi said, “Radio Mirchi is delighted to partner with Smule yet again to create the Friendship Jam Anthem. Radio Mirchi and Smule both being synonymous with music, this partnership bodes well to the Friendship anthem being launched on Friendship day. Along with various renowned artists and a robust digital media plan, we look forward to our anthem successfully reaching out to all parts of the country“.
Staying true to the spirit of jamming together, singing enthusiasts can jam with the celebrities on a song of their choice from the Smule Friendship Playlist. That’s not all, there are even special virtual gifts they can give each other on their smashing performances.
Radio Mirchi and Smule are excited to take the core ethos of friendships through music, a notch higher this Friendship Day. Through this anthem, Smule & Mirchi invites all of India to come on the platform and jam along to the tunes of timeless friendship.