Wunderman Thompson Kolkata Bags CenturyPly Account for Corporate and Panel Division

Wunderman Thompson Kolkata has won the account for plywood company Century Ply for its corporate and panel division. The corporate mandate covers ply, board, and a few other lines of business.

The multi-agency pitch process began on 3rd October, last year – a day after Gandhiji’s birthday, quite befitting considering the fact that CenturyPly is a completely homegrown, Made in India brand. The pitch took place over a period of 2 days just before Christmas last year followed by an extended post pitch process involving the evaluation of agencies on several parameters by the client, including team structure and Turn Around Time.

The result of the pitch was announced only recently. Wunderman Thompson started working on the CenturyPly account from 1st July.

Incidentally, CenturyPly tagline ‘Sab Sahe Mast Rahe’, was coined by J. Walter Thompson, now Wunderman Thompson, way back in 2006. The tagline blends so well with the brand that CenturyPly continues to use it even today.

The executive director of CenturyPly, Keshav Bhajanka, said, “We were looking for an agency who can refresh the image of the CenturyPly brand and add further momentum to brand-building efforts. With the strength of its creative team and years of experience in handling various brands in the building materials category, Wunderman Thompson is poised to infuse further creative energy into the CenturyPly brand.”

Senior vice president and managing partner of Wunderman Thompson Kolkata, Vijay Jacob Parakkal said, “JWT, now Wunderman Thompson, had created one of the most memorable campaigns ever for CenturyPly many years back. The Sab Sahe Mast Rahe campaign tagline created by us continues even today. For us, the return of this iconic brand to Wunderman Thompson feels like a homecoming of sorts. We are thrilled to have them back and we eagerly look forward to partnering them in their next phase of growth with our added creative, technology, and data capabilities.”